You’ll regularly find our team out and about, whether we’re gathering content, directing photo or film shoots, running events or visiting our clients. See what the team have been up to here.
When we get a call from a company asking if we can help them promote an award they have won, our brains start to whirr, trying to think of a media hook. These days, awards are ubiquitous and, on their own, not usually enough to secure coverage. Our clients at Luminous however, had some pretty spectacular stunts up their sleeves that we knew would prick up the ears of our media contacts.
These weren’t gratuitous stunts either, as a world-renowned special effects company, they were at the heart of what they do. From flame throwers to customisable digital rain (it’s a thing), this small but mighty creative powerhouse designs and produces special effects that light up global stages for some of the most famous productions and artists in the world, from Harry Potter and the Cursed Child, to the Olympics. All from right here in Exeter.
Naturally, we bit their hand off for the chance to work with them on the promotion of their thoroughly deserved King’s Award for Enterprise in International Trade.
After immersing ourselves in the world of special effects engineering, we created tailored press releases for trade and regional media, set up a photoshoot and made some calls to some of our favourite media contacts. We secured coverage across BBC and ITV broadcast (radio and TV respectively) as well as a raft of print and digital coverage across consumer and trade publications.
The team at Luminous were a joy to work with and we loved spending the morning with them as they were presented with their award while we juggled TV coordination and photography.
Another example of when our work really doesn’t feel like work. Lucky us.
Influencer marketing has become an integral part of public relations (PR) strategies. By partnering with the right influencers, brands can amplify their message, connect with target audiences, and achieve campaign goals more effectively.
However, not all influencers are suitable for every campaign. The key lies in identifying influencers who align with your campaign’s objectives, audience, and values. Here’s how you can find the right influencers for your PR campaign.
In the digital age, a one-size-fits-all approach to social media marketing rarely works. Audiences vary widely in their preferences, behaviours, and needs, influenced by factors such as age, location, and cultural background. To craft an effective social media strategy, you must tailor your content and approach to resonate with your specific audience.
One Voice Media is experienced at identifying the right audience for your campaign and adapting a strategy to suit. We explore what to consider when creating your social media strategy.
In the modern marketing landscape, businesses have a plethora of options to choose from when it comes to public relations (PR) campaigns. Two of the most prominent mediums are print and digital media. Each has its unique strengths and can be highly effective depending on your objectives, target audience, and budget.
We’ll explore the pros and cons of both print and digital media to help you determine which is best for your PR campaign.Read More
In the modern world, there are so many ways to get your voice heard as a business, making where and how to focus your efforts more challenging than ever.
An effective digital PR strategy is crucial to ensuring your message is clear, consistent and effective. Whether with or without a PR agency, you’re probably doing elements of digital PR already without even thinking about it, such is its importance.
In today’s digital world, influencer marketing has become an integral part of many public relations (PR) strategies. Influencers have the power to shape opinions, spark conversations, and drive engagement with their audiences.
A public relations (PR) agency can help you, your brand or your business to shape and maintain its public image. PR agencies are adept at managing reputation and effectively communicating your message. But how does a PR agency do this? We share some of the ways that a PR agency could help you.
One Voice Media, AllTold and Exeter’s homelessness charity, St Petrock’s – all Exeter Chamber members – have come together to launch a vital Christmas fundraising campaign.Read More
Alice joined One Voice on a six month placement as a PR, Marketing, and Events Intern back in February, however as she now prepares to move onto new paths in her life, she reflects on her time working at the company.
Alice: Over the last 6 months, I have been lucky enough to be apart of the One Voice team. My time here has flown by, it feels as if I’ve blinked and suddenly, I’ve gone from writing my ‘first week at One Voice’ post, to this.
From the first day I stepped into the office, I knew I was going to like working here. Everyone made me feel so welcomed, willing to provide guidance, support, and teach me the ropes. Within my first week I felt fully integrated, taking on a huge variety of tasks, which I soon learned was in fact just a regular part of working in the marketing and events industry.
The experience that I have gained is invaluable. One Voice have provided me with the opportunity to test my strengths and weaknesses, uncover my potential, and discover my passions. One thing that has stood out to me during my time here, is the constant learning that takes place. Rather than remaining in our comfort zones, we are actively encouraged to join courses, , develop our skills, and never stop asking questions. Even Lisa our managing director is currently completing a master’s degree along the sidelines.
I will always have amazing memories of working at One Voice, with the success of the events I was a part of being a standout. From learning how to juggle multiple email accounts when I started, to now having key roles in marketing campaigns and event organising, I can confidently say that I have grown in my time here. I am leaving feeling excited for my future, with fresh knowledge and a plethora of skills under my belt. While I pack my bags to start work abroad, I will be taking apart of One Voice with me, in my positive work attitude, attention to details, and determination overcome challenges.
I feel truly privileged to be able to say that I have been apart of this team, that makes One Voice what it is, the agency of storytellers.
Thank you.
Princesshay, the founding partner of The Exeter Sustainability Awards recently held a reception to celebrate the entrants, highly commended and winners of the second year. Developed as part of the shopping centre’s sustainability campaign We Can Do More, the awards are about recognising the amazing people, businesses and organisations that are making a difference to sustainability in Exeter.
Working with Princesshay, the One Voice team managed the website, social media content and event organisation.
