In today’s digital world, influencer marketing has become an integral part of many public relations (PR) strategies. Influencers have the power to shape opinions, spark conversations, and drive engagement with their audiences.

Integrating influencers into your PR campaign can amplify your message, increase brand visibility, and build stronger connections with potential customers. Here are several effective ways to use influencers in your PR campaign.

Using Influencers for Product Launches

When launching a new product, influencers can help create buzz and excitement. By partnering with influencers who align with your brand values and target audience, you can generate anticipation and get your product in front of potential customers right from the start.

Influencers can showcase your product in creative ways, share personal experiences, and offer their followers exclusive access, creating a sense of urgency and desire.

You could invite influencers to a product launch party to promote the new item for an experiential collaboration, or you could consider sending the product for them to try before the official launch so that they can share a review or promotional post on the day the product goes public.

Utilise Influencers for Event Promotion

If you’re hosting a press event, launch party, or venue promotion, influencers can help drive attendance and excitement. By inviting influencers to attend and share their experiences through their social channels, you not only gain social proof but also attract a larger crowd. Influencers’ attendance can elevate your event’s credibility and increase the likelihood of media coverage.

Our longstanding client, Princesshay, asked us to engage with Exeter’s student audience to encourage attendance at a major annual student shopping event, Strictly Students. We worked with student influencers to help us connect with the right audience and talk the right language, supporting us in drawing in thousands of attendees on the night.

Collaborate on Sponsored Content

Sponsored content is one of the most common ways to work with influencers. This could involve blog posts, social media updates, or videos where influencers share their experiences with your brand, product, or service.

By allowing influencers to craft their own content, you ensure it feels authentic and resonates with their audience, while still delivering your PR message. Sponsored content can be highly effective at educating and influencing the audience, especially when the influencer has credibility in the industry.

Work with Influencers for Storytelling and Brand Advocacy

Instead of just promoting a product, influencers can be great storytellers. By creating a narrative around your brand, they can weave in personal experiences and values that align with your messaging. This helps establish trust with their audience and promotes deeper emotional connections with your brand.

Encouraging influencers to become long-term advocates can create a sustained relationship that feels organic and authentic, which can be more powerful than one-off promotions.

We’ve used influencer storytelling for our work with Stagecoach to promote travel by bus, with influencers such as @lucygosling and @archie.the_beagle showing fun days out in their own style.

Use Influencers to Highlight User-Generated Content

User-generated content (UGC) can be incredibly valuable for PR campaigns. UGC can be used as authentic testimonials, reviews, or endorsements that help to build social proof.

By reposting and highlighting UGC from influencers, you create a sense of community and show that your brand is highly regarded by real people. Utilising influencers in this way also helps to expand the reach and recognition of your brand.

Influencers can also encourage their followers to follow their trend and create and share content related to your brand, product, or event.

Incorporate Influencers in Thought Leadership

If your brand is aiming to position itself as a thought leader, partnering with influencers in your industry or niche can help establish credibility.

Influencers can share their expertise on your behalf through guest blog posts, video interviews, or webinars, allowing your brand to be associated with knowledge and authority. This type of content not only educates your audience but also builds trust and loyalty.

Collaborate on Contests or Giveaways

Running a contest or giveaway with influencers is a great way to generate excitement and increase engagement. Influencers can promote your contest or giveaway on their social media, encouraging their followers to participate, share, and spread the word.

This can help increase brand awareness, grow your social media following, and drive traffic to your website. Be sure to tailor the prize or promotion to match the interests of both the influencer’s audience and your target market.

Influencer marketing has evolved into a powerful tool for PR campaigns, helping brands extend their reach and build meaningful relationships with consumers. By making use of relevant influencers you can create an impactful PR campaign that resonates with your target audience and achieves your marketing goals.

The key is choosing the right influencers who align with your brand and message, and ensuring that your partnership feels authentic and mutually beneficial.

One Voice Media is a PR agency in Exeter that knows how to work with influencers to support campaigns and expand the reach of brand messaging, whether that’s through sponsored content, events or product promotions. If you are interested in working with influencers to promote your brand or business, then get in touch to discuss how we can help!

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In today’s digital world, influencer marketing has become an integral part of many public relations (PR) strategies. Influencers have the power to shape opinions, spark conversations, and drive engagement with their audiences.