When tasked by the client to raise awareness of the new festive offering in Princesshay, including enchanting new lights and an independent pop-up market to the cosy Antler Inn, Charity Christmas trees, and Santa Claus’s workshop, we rose to the challenge 💪
Delivering a multichannel campaign spanning organic social media, PR, partnership and influencer marketing, we invited people to ‘Discover the Wonder.’
With ambitious targets established, key messages agreed, and a long list of content to capture, not only did we successfully meet all our targets, we surpassed them🙌👏
Highlights included:
*Top performing organic content for Facebook and Instagram.
*Seeing an increased following on Facebook, Instagram, and TikTok.
*Securing third-party endorsement and additional reach from the influencer and partnership marketing and events.
*Reaching new audiences by working with new influencers whose primary channel is TikTok with a combined following of 66,000.
*Organising and hosting two influencer events showcasing retail and dining, unveiling the new Santa Claus workshop.
Overall the PR and marketing campaign was a great success and we were especially pleased to have exceeded the ambitious targets.
